![]() This is the first time the company has reached this number. Spotify reports its annual ad earnings surpassed one billion euros in November 2021. Spotify’s ad revenue increased by 75% in 2021. These include South Korea, Bangladesh, Pakistan, and many others. The new countries Spotify added to its list span across Asia, Africa, The Caribbean, Europe, and Latin America. Spotify’s growth is reflected not only by its increasing revenue but by its presence in 184 markets globally, too. Spotify expanded to 92 new markets in 2021. Other notable competitors of Spotify are Deezer and Pandora. This is probably due to the rising popularity of Apple Music in the US and a few other markets. In 2018, the company held 42.7% of the market share. Around 170 million of them use Spotify.ĭespite its growing user count, though, Spotify’s market share has been decreasing over the past few years. ![]() There are 487 million people with a streaming platform subscription. In mid-2021, Spotify had a market share of 33.8%. The company’s 2016 revenue was €2.93 billion. Spotify’s annual revenue increased by almost €5 billion in four years. Still, it is an important metric of growth. The success of a business is not measured only by its revenue. The massive growth of Spotify started becoming noticeable in 2015. The streaming platform has come a long way in the past 12 years. The top five most-streamed artists in 2021 are Bad Bunny, Taylor Swift, BTS, Drake, and Justin Bieber.The most streamed song in 2021 on Spotify was Olivia Rodrigo’s “Drivers License” (over 1.1 billion streams).More than five million playlists are created or edited daily.Spotify has 70 million songs, 2.9 million podcasts, and over three billion playlists.80% of its free and paid subscribers use the app multiple times a week.The average time people spend on the platform varies between 99 and 140 minutes depending on the region.As of the end of 2021, Spotify has 381 million listeners across 184 markets.The platform had 286 million monthly active listeners in Q1 2020.Spotify’s revenue for 2020 was €7.85 billion.The Most Impressive Spotify Statistics in 2022 (Editor’s Choice) ![]() Read our list of Spotify statistics below to find out. What makes it an undisputed hit among users? ![]() The enormous library, the high quality of the sound, and the easy interface have captivated the hearts of millions.īut surely, there must be more to the app.
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