![]() There’s also a perception that most of B2B social media advertising is done on LinkedIn. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. That might sound like a lot, but flip that statistic over: 28% of B2B marketers aren’t advertising on social media. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend.ī2B social media advertising is also a bit less competitive than other marketing channels. ![]() The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media.
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